Category: Language
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Unlocking the Intricacies of Language Construction with Barbier Translation Services
Ever wondered about the fascinating journey languages embark on during the process of localization? At Barbier, we bring you behind the scenes of this linguistic metamorphosis. Picture us as busy bees, constructing language with precision and expertise. Our dedicated team ensures that your content undergoes a seamless localization process, navigating through formatting restrictions such as…
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Navigating the Multilingual Marketing Landscape: Barbier’s Strategies for Success on the Winter Pond
In the vast landscape of marketing, the ability to glide seamlessly across diverse linguistic terrains is akin to an ice skater gracefully navigating a winter pond. Barbier works with marketing managers and teaches them that the key to success lies in localization—a strategy that not only breaks language barriers but also allows your brand to…
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How Translating Your Website Empowers Procurement Teams
Future-Proofing Your Brand Barbier knows that change is constant in the dynamic landscape of international business. But does this change need to be necessarily negative? Having a translated website is a proactive measure that future-proofs your brand against unforeseen challenges. Whether it’s a sudden surge in demand from a particular region or the need to…
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Creating new content can seem like a daunting task, especially when it is tailored for an international audience.
Creating new content can seem like a daunting task, especially when it is tailored for an international audience. There are so many things to consider that can be overwhelming, like the message tone, cultural nuances, color palettes and even the fonts. And without paying attention to these beautiful autumn leaves, those ideas could fall to…
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I am the only one who cringes when I hear the word “savage”?
Are we the only ones who cringe when we hear the word “savage?” We are not the politically correct police, but now that Gen Z is using it to mean “amazing,” “cold-blooded” or “wild”- sometimes in a positive light – it makes explaining our “cringiness” even more complicated. Many at Barbier grew up learning through…
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Overwhelmed with the constant tsunami of new English words?
With an average of 1,000 words officially accepted every year, the Language Service Industry braces for their impact in both good and bad ways. Barbier wants to make the situation worse… At the rate that the English language is growing, maybe there’s a societal reason behind it. The Global Language Monitor states that we actually…
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How Influential are Portmanteau Words?
In the 1500’s, A Portmanteau was originally used to describe a two sided suitcase, packing two different items into one space. Lewis Carrol in 1882 coined this word to identify the creation of a new word from two other words or names, like smog= smoke + fog. Some old words that impressed us are: motel = motor…
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Barbier International Joins ELIA!
Barbier International is proud to announce that we are now part of ELIA, The European Language Industry Association. This is due to the expansion of our language services, with a Barbier office in Madrid, Spain in addition to our offices in Oregon, California and Guatemala. ELIA was founded in 2005 with the entrepreneurial spirit of…
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Difference Between Dialects and Languages
If you’re a translator, you’re probably familiar with both terms, dialects and languages. You may also know why understanding the difference between them is important when you provide a translation or interpretation service. On the other hand, if you’re a client, it’s very likely that you consider both terms synonyms. As client, you may also be unaware why you…